Recap your stats for designated actions

Recap your stats

It’s the beginning of the year and, although you are in momentum and swing of following your international business strategy, it’s a good idea to review your website, marketing, and sales statistics and see if your strategy needs adjustment. Yes, it is most likely part of your processes anyway, yet when things work well and …

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6 Steps to finding the most profitable foreign market for your business

You are already welcoming visitors, guests, and customers regularly on your website, your e-store, your hotel or restaurant, your brick & mortar business – and you see the potentials of getting a firm and foreseeable share of that foreign market business, more consistently. You are considering translating your website, your product pages, signage, brochures and …

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Branding a City for International Tourism?

“Internationalization and branding of a tourism city” was the theme of the International Tourism City Forum 2010 which was held in Sofitel Hangzhou, China. 18 countries from around the world where represented at this forum. This conference was sponsored by the International Tourism Marketing Association (ITMA). ITMA started in Beijing in March 2007 and since …

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