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6 Steps to finding the most profitable foreign market for your business

You are already welcoming visitors, guests, and customers regularly on your website, your e-store, your hotel or restaurant, your brick & mortar business – and you see the potentials of getting a firm and foreseeable share of that foreign market business, more consistently. You are considering translating your website, your product pages, signage, brochures and …

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12 Culture Nuggets for Business Travel in Italy

Being in Italy, exactly in Catona, Calabria, for the first time, gives me a good reason to write about specifics of the south Italian everyday life and hints of thoughts for fellow travelers with formal reasons, such as business. I am in good company with my Italian-born American husband visiting my parents in law and, …

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Supercharge marketing and draw German visitors your way

My recent project was the translation of a flyer for a local tourist bureau. It was an abstract of the county with essential info “on a glance” for individual travelers and groups, for travel agencies and business travelers. What was so special about? By itself or on top of other international business outreach, such a …

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planning around foreign public holidays

Be aware of foreign market public holidays and school breaks

Currently, I am planning our trip to Europe this summer. We will be traveling to Germany, France, Italy, Austria and Czech Republic to visit family, doing some research and business. But mostly, we will be in Germany. A close ally with lots of travel planning experience is my mother in Germany. The first thing she …

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Recap your stats

Recap your stats for designated actions

It’s the beginning of the year and, although you are in momentum and swing of following your international business strategy, it’s a good idea to review your website, marketing, and sales statistics and see if your strategy needs adjustment. Yes, it is most likely part of your processes anyway, yet when things work well and …

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Translations on Purpose is a language translation and small business consulting company that is dedicated to supporting businesses in reaching international markets, making their products and services available in a different language and growing a foreign language customer base.

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